Nike: Win On Air

Nike Air is the most decorated innovation for athletes.

Many legendary victories, like those of Michael Jordan, Serena Williams, and Eliud Kipchoge, were all won on Air.

But today, Nike Air has evolved more into a fashion statement.

With the Paris 2024 Olympics coming up, we reminded the world what Air was made for and turned the invisible, into the unmissable.

Using larger-than-life projections, multi-screen holograms and spatial audio, we recreated Air's greatest wins above one of the largest Nike flagship stores in Asia — Nike Orchard.

Using archival footage and motion capture to recreate the iconic wins by Sha’Carri, Mbappe and Wemby in 3D as metahuman renders

Render of Mbappe’s biggest feat on Air

Hologauze and projection testing

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